More of life brought to life
The New York Times gives you a deeper understanding of the world around you, making it feel like a bigger - and more connected - place.
Films
The films take us on a journey to every corner of The Times, jumping from topic to topic - each one connected to the next - mirroring the way we read. Beginning with one simple concept, we follow the journalism to new and sometimes unexpected places, then back again - leaving us with an even better understanding of where we started, while discovering more along the way.
A single thread of type
At the core of our films is one long, connected thread of type that acts as a guide through The Times. The type blends with sound, iconography and imagery to add context to the journalism and, in turn, to the world around us.
Results
New Subscribers
Lift in Perception
D&AD YELLOW x1, SHORTLIST x1
CICLOPE SILVER x1, BRONZE x1, SHORTLIST x6
CLIO MUSIC BRONZE x2
CANNES SHORTLIST x4
AICP SHOW SHORTLIST x3
AD AGE CREATIVITY AWARDS FINALIST
Ad Age / It's Nice That / Muse by Clio / LBB / The Drum / Creative Review / Shots / Creative Boom
Directed by Mackenzie Sheppard.
Made with Laurie Howell, Toby Treyer-Evans, Ben Muckensturm, Ross Weaver, Aaron Araya, Charlotte Simons, Melanie Reichert — at Droga5.