The films paint a portrait of our readers through New York Times headlines — using journalistic imagery, typographic sound and footage to ‘fill the screen with life’. Each story weaves together a subscriber’s interests with their reading history, illustrating the collision between who we are and what we read.

Filling the frame with life

We turned each frame into a canvas that we could fill with life, stretching every corner with type, sound and image. This one visual device ran through every story, across every medium — from film and social to print, out-of-home and interactive.