100 Years

To celebrate Delta's centennial, we took a look at where they've been and where they're going — on the world's biggest stage.

Las Vegas Sphere

During the day, we transformed the 360-degree canvas into snow globes representing Delta's destinations around the world. At night, we used the Sphere to celebrate Delta’s legacy by showing their plane evolution over the past century.

The Viewfinder

 
Then, we designed and fabricated a custom, premium branded viewfinder equipped with 
AR/VR goggles that brought every plane featured on the Sphere into the airspace right outside your window. 
There, the planes soared across the Las Vegas sky, each taking a unique flight path at altitudes authentic to their make and model.

AdWeek / The Points Guy / Las Vegas Sun / PR Newswire / The Atlanta Journal / Las Vegas Review Journal

Made with Sean McLaughlin, Nik Reed, Peter Jostrand — at Wieden + Kennedy.

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